“Mindshare” is a concept that we refer to quite frequently at Avocet. Put simply, it means the strategic marketing approaches that attempt to make a company, brand, or product the first one that comes to mind when a customer thinks of a need.
The primary component of creating mindshare is visibility. Unfortunately, most visibility is not strategic or meaningful. And when you realize that each one of us is bombarded with between 4,000 to 6,000 messages A DAY…and that we must interact with messages 26 TIMES before making a decision…this is even more challenging.
Seems overwhelming, right? Well, fear not. If marketing strategies are handled correctly, you CAN rise above the din and the noise of the overcrowded marketing place and WIN customer mindshare.
- Don’t cast too wide a net.
- Narrow your approach.
- Fine-tune your focus.
Listen in to this informative and engaging Q&A hosted by Avocet’s president and CEO, Lori Jones, to learn more about how winning the battle for customer mindshare is the first step in a journey from Series A to the big-time buyout!