Successful digital marketing requires an integrated approach in order to be effective. Individual marketing channels such as social media, blogging, and email, are successful on
The marketing world of today is much more complicated than the marketing world of twenty-five years ago. Where there used to be only a handful
When it comes to marketing your business, one of the most important things you have to do is define your brand. Your brand exemplifies who
Public relations is an important part of any company’s integrated marketing plan. A good PR department cultivates and maintains the public image of your company,
The Rule of Twenty may be one of the simplest – as well as one of the oldest – concepts in marketing. It used to
When was the last time your business held a meeting to discuss crisis communications? In the digital age, businesses and brands live in a world
HubSpot’s 2015 State of Inbound Marketing Survey offers marketers some valuable insight into how the industry is evolving and how companies all over the world
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