Successful digital marketing requires an integrated approach in order to be effective. Individual marketing channels such as social media, blogging, and email, are successful on their own, but generate better results and become a powerful marketing approach when used together. So, how does email marketing fit into a strong integrated marketing plan? Integrating email into […]
Read More
The marketing world of today is much more complicated than the marketing world of twenty-five years ago. Where there used to be only a handful of ways to market your brand to your audience, there are now, quite literally, hundreds. In 1989, it was believed that a consumer only needed to see your brand message […]
Read More
When it comes to marketing your business, one of the most important things you have to do is define your brand. Your brand exemplifies who you are as a company, what you value, what differentiates you, and who your audience is. Without clear branding, all of your integrated marketing communications are simply less effective. According […]
Read More
Public relations is an important part of any company’s integrated marketing plan. A good PR department cultivates and maintains the public image of your company, and a good reputation is essential in a competitive marketplace. For ongoing success in growing your business, your company has to use PR to build credibility and reliability with consumers. […]
Read More
The Rule of Twenty may be one of the simplest – as well as one of the oldest – concepts in marketing. It used to be called the “Rule of Seven,” but we’ve upgraded the name to reflect reality. Despite this change, the Rule still rings true today. Briefly stated, the Rule of Twenty simply […]
Read More
When was the last time your business held a meeting to discuss crisis communications? In the digital age, businesses and brands live in a world of uncertainty, a world where, in the blink of an eye, an unexpected controversy can arise out of casual communications. Will you be prepared for this when it happens to […]
Read More
HubSpot’s 2015 State of Inbound Marketing Survey offers marketers some valuable insight into how the industry is evolving and how companies all over the world are changing the way they do business. Analyzing and understanding these insights can help put inbound marketing into perspective for businesses of any size, especially those that are still hesitating […]
Read More
