Nearly 1,000 Attendees Over Zoom, and Over 600 Views on Facebook and YouTube
LONGMONT, CO (August 10, 2021) – The results are in, and Longmont Startup Week 2021 was a big success!! The event, a collaborative annual gathering for entrepreneurs, intrapreneurs, investors, and talent that invigorates and nurtures Longmont’s entrepreneurial ecosystem by leveraging the city’s unique human, social, and physical assets, is now in its eighth year.
LSW21 gives attendees real-world tools and knowledge to launch, expand, and grow their ventures. Events and content throughout the week focused on creators, commerce, capital, and community and highlighted Longmont as an entrepreneurial ecosystem for civic innovation.
LSW21 was one of the most successful in its history. Avocet Communications managed the entire five-day event, taking hybrid approach. Over the course of the five-day event there were:
- 35 sessions streamed live on Facebook, YouTube, and Zoom
- 61 speakers
- 987 attendees over Zoom
- 484 watched sessions on Facebook
- 191 views on YouTube
“How we approached LSW in 2021 was a bit different,” explained Lori Jones, president and CEO of Avocet Communications. “After COVID, Longmont’s business community was ready to be inspired and to return to the New Normal. LSW was entirely virtual in 2020 due to the pandemic, but for 2021 we wanted to bring back the event’s sparkle and energy while maintaining safety and comfort levels for all.”
For decades the agency has been conceptualizing and orchestrating the end-to-end management of in-person, virtual, and hybrid events; from trade shows to conferences to week-long networking gatherings to galas and fundraisers. No matter the event, the goals are the same: to support brands and their campaigns across B2B and B2B audiences.
Avocet fully orchestrating the five-day LSW event involved speaker coordination, sponsorship outreach, all event planning and logistics for virtual and in-person events, all marketing, public relations and media outreach, and more. Avocet also spearheaded an entire brand refresh of the event, including a new logo and a new look and feel for the website.
Longmont Startup Week is supported by several local partners including High Plains Bank, EforAll, Avocet Communications, Docketly, Ward Electric, and Sticker Giant, as well as Innovate Longmont, the Longmont Downtown Development Authority and the Longmont Economic Development Partnership.
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About Avocet Communications: Founded in 1980, family-owned Avocet Communications has earned a national reputation for helping its clients increase customer acquisition through integrated marketing communications solutions. The agency represents asset-intensive and consumer and business brands globally. Its strategic team of marketing, creative, media, PR, and technology professionals build campaigns and top-of-mind awareness for its clients through innovative, ROI-based strategic development, branding, marketing, advertising, media relations, social, and digital programs that accelerate business growth. Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list year-over-year. The Denver Business Journal has consistently ranked Avocet in its list of Top 25 Advertising Agencies in the state. Visit the website at www.avocetcommunications.com. And listen to Avocet’s Integrate & Ignite Marketing Podcast here.
About Longmont Startup Week: Longmont Startup Week is a week for Colorado startups and upstarts. Since 2014, this extraordinary event, held every summer in the last week of July, has brought together entrepreneurs, intrapreneurs, investors, and talent to invigorate and nurture Longmont’s entrepreneurial ecosystem. By leveraging Longmont’s innovative human and social capital, and infrastructure, Longmont Startup Week gives attendees real-world tools and knowledge to launch, expand, and grow their ventures. Events and content throughout the week focus on creators, commerce, capital, and community and highlight Longmont as an entrepreneurial ecosystem for civic innovation.
About Startup Week™: Every year, over 75 communities across the globe host a Startup Week™, a program of Techstars. Startup Week™ is more than a conference, it’s a celebration. Startup Week™ brings entrepreneurs, local leaders, and friends together over five days to build momentum and opportunity around your community’s unique entrepreneurial identity. Join in a celebration led by entrepreneurs and hosted in the entrepreneurial spaces you love. Over the course of five days, participants in Startup Week™ can choose the events they’d like to attend. Typically, these events are held at various venues across a city. Speakers from the community, and outside it, are brought in to share their stories to motivate and inspire the entrepreneurial community.
