Integrate & Ignite Marketing Podcast Rebrands
LONGMONT, CO (February 6, 2024) – Colorado-based Avocet Communications was early on the scene when it launched one of the industry’s first – and still one of the most popular – marketing podcasts. Since 2016, the Integrate & Ignite Marketing Podcast has been listened to by marketers, communicators, and business leaders from around the world. Topics have ranged from category creation to positioning and differentiation to balancing visionary ideas with customer readiness to AI. The podcast has had over 500 guests, 165,000 downloads, and is listened to in 33 countries.
Now, as it transitions into its eighth season, Integrate & Ignite has rebranded as StrategyCast.
The show is hosted by Lori Jones, president and CEO of Avocet and a nationally recognized leader in strategic marketing, innovation, and customer-first approaches to scaling brands.
Guests are innovators, disruptors, and visionaries who are scaling businesses through bold marketing approaches. The show showcases marketing transformations and the strategies behind them to an audience of middle-stage business leaders from various industries who are seeking advice and inspiration.
“For seven years I have been sitting behind a microphone and talking to some of the most amazing entrepreneurs, business leaders, and marketers in the business,” Jones said. “Hosting Integrate & Ignite has truly been one of the highlights of my career and one of my greatest joys! But it’s time to shake things up!
“I decided to make the change because I truly believe a competitive edge starts with strategy. And strategy starts with knowing how to develop one,” she explained.
StrategyCast can be found on all podcast platforms, including iTunes, Stitcher, Google Play, Spotify, iHeart, and YouTube. To learn more visit www.strategycast.com
Avocet is a Longmont, CO-based and nationally recognized strategic communications firm known for its bold marketing strategies. Each member of Avocet’s team brings major brand experience from some of the nation’s largest agencies, newsrooms, and brands. The agency’s collaborative environment creates strong interplay between team members allowing for out-of-the-box thinking which creates marketing approaches that are innovative, “gutsy” and ROI-based. Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list year-over-year. The Denver Business Journal has consistently ranked Avocet in its list of Top 25 Advertising Agencies in the state.
About Avocet Communications: Founded in 1980, family-owned Avocet Communications has earned a national reputation for helping its clients increase customer acquisition through integrated marketing communications solutions. The agency represents asset-intensive and consumer and business brands globally. Its strategic team of marketing, creative, media, PR, and technology professionals builds campaigns and top-of-mind awareness for its clients through innovative, ROI-based strategic development, branding, marketing, advertising, media relations, and social and digital programs that accelerate business growth. Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list year-over-year. The Denver Business Journal has consistently ranked Avocet in its list of Top 25 Advertising Agencies in the state.