Advertising
Leveraging Video for New Business Development
Most businesses have not yet realized the power of video as a sales tool. At Avocet, we have leveraged video as a follow-up tool for
June 2, 2014
Spark some “aha” moments on how you can ignite your growth through integrated marketing communications.
Most businesses have not yet realized the power of video as a sales tool. At Avocet, we have leveraged video as a follow-up tool for
Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating
Most companies develop their marketing plans starting with the normal research, objectives, strategies and tactics with the sole purpose of increasing the company’s revenue and
Have you sat on a bus recently or jumped on an elevator? What are people doing? They’re on their smartphones. Did you know average person checks their
Most of us have heard the phrase “content is king”, but who is queen? Content itself simply is not enough anymore, we have to be
Here are some highlights I wanted to share from the SMMW14 conference that I was able to attend last week. The items below in particularly stood
It happens when you least expect it; a slight Google algorithm change and your website’s ranking drops, resulting in a decline in traffic and leads.
Within the last couple years Facebook ads have taken off. As a marketer you need to be advertising where your audience is – right? Continued
“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best
In a role where I am consistently in need creativity, I can often find my creative juices depleted. I attended a training once that emphasized
With all the various types and ways to communicate to your audience on social media the best way to start is – simple. Your first
Traditional or online, the most successful marketing entails every aspect of your business no matter what category you’re in, and the difference is in what
© 2000-2025 Avocet Communications Company
Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
