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Key Takeaways: When Strategy Meets Soul…and Falls Apart If I’ve learned one thing in my years leading Avocet, it’s this: your brand isn’t just what
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Power of Strategic Restraint I recently with a legacy brand wrestling with relevance. Their
By Lori Jones, President & CEO of Avocet Communications Key Takeaways: I remember when “short-form video” meant a 30-second TV spot. Fast-forward to today (pun
By Lori Jones, President & CEO of Avocet Communications Key Takeaways Looking Ahead: The Power of Narrative Foresight Successful brands aren’t just reacting to culture;
By Lori Jones, president and CEO, Avocet Communications Key Takeaways: The Difference Between What You Do and Why You Matter Years ago, I sat in
Key Takeaways: If I Could Step Back in Time… More than 12 years ago, I was sitting in a conference room, scribbling down notes as
Key Takeaways: From Employer to Brand Builder: The Talent Shift Here’s the reality: every candidate is a consumer. A customer of content, of culture, of
Key Takeaways The Myth of the Blank Canvas Here’s what I know to be true: more time, more budget, and more freedom don’t automatically equal
Key Takeaways: When Flops Fuel Fortune In the high-stakes world of branding, marketing mishaps are inevitable. But for some of the world’s most iconic companies,
Key Takeaways: The Problem: When Everything Could Be Fake, What Feels Real? Welcome to the paradox of the modern marketing era: AI tools can craft
Key Takeaways The Evolution Is Subtle—But Profound While many industries are being disrupted by loud innovations, PR is undergoing its own quiet revolution—one that’s redefining
Key Takeaways from this blog are: The Shift: From Empire Builders to Ecosystem Architects For decades, the dominant playbook in both SaaS and manufacturing favored
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