Here’s a sobering fact about our industry: as a general rule, people don’t trust brands. But, people DO trust other customers. A recent Nielson study showed that
I often say that the best plans are those that change. We can do all the planning and all the strategizing we want, we can
The work we do for our clients – innovative, integrated marketing campaigns that grow their businesses and make them in demand – is always based
If you’re a regular listener to Integrate & Ignite, you know that I am fascinated by people with vision, by entrepreneurs who take ideas and
For millennia, humankind has been telling stories. Every culture, throughout history, has been – and is still – defined by the stories that are told
We live in the Digital Age. Nothing new there. You can get most anything and DO most everything – including running a business – from
Here are two irrefutable facts: one, marketing strategies, and the technology we use to implement them, are evolving constantly, and two, keeping up with these
I sometimes feel like I am moving a million miles a minute. Between family and work, football games and business pitches, the carpool and plotting
No matter how big or small your organization is – whether you are leading the marketing team of 50 at a Fortune 500 company, or
You might not have thought about it in this way, but your brand has a voice. By voice I mean the tone and essence of
I write a great deal about leadership on this blog. It’s also a subject I tackle on just about every one of my Integrate &
At Avocet we work with a number of B2C companies. The number one priority for these clients – whether their product is clothing, food, or
The Integrate & Ignite Marketing Podcast is all about keeping up with the trends impacting our industry.
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