Lead Boldly: Lessons Learned and Tips to Weather the Storm By Lori Jones, President & CEO of Avocet Communications Most of us have seen the
Not long ago I had the distinct pleasure of interviewing Emily Barrett, a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery
eCommerce marketing, in the most simple of terms, is the use of certain tactics to drive customers to your website, to encourage them to buy,
The ability to hire and keep talented, passionate, and committed professionals can make or break a business. Turnover, as we all know, is not only
To date, I have done over 250 podcasts. My guests and I have talked about everything from trends in marketing to team culture to new
Building a Brand When you think of the word, “brand,” some very big names come to mind. Nike, McDonalds, Disney, Ford, Microsoft, Coke, just to
Growing Brands and Working for the Common Good Anyone that knows me, knows how passionately I love my job and how devoted I am to
Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is
Use of Video in Marketing As marketers, our job is to conceive of and deploy strategies that help build awareness and drive sales for our
Regular readers of my blog and listeners of the Integrate & Ignite podcast know that I often talk about finding your “why.” I have been
You have undoubtedly heard about Conversational Artificial Intelligence. You have even probably engaged with it. We’ve all used the voice command on our phone to
Here is a cold hard truth: If you don’t have a finger on the pulse of what your customers care about, someone else does. And,
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