Brand
From Brand vs. Demand to Market Leadership
Key Takeaways For most of the last two decades, marketing strategy has been defined by a single, persistent tension: brand versus demand. Brand represented the
January 19, 2026
Spark some “aha” moments on how you can ignite your growth through integrated marketing communications.
Key Takeaways For most of the last two decades, marketing strategy has been defined by a single, persistent tension: brand versus demand. Brand represented the
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Why This Conversation Matters More Than Ever I’ve watched marketing dashboards get more sophisticated…and marketing
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Mistake I See Over and Over Again Most leadership teams think they’re having a
By Lori Jones, President & CEO, Avocet Communications Key Takeaways In 2024 and 2025, we witnessed one of the fastest technology adoption cycles in modern
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Premium brands rarely have to say, “We hear you.” They prove it…through clarity, relevance, responsiveness,
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Here is something that I believe very strongly in: premium brands never say “trust us.”
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Moment I Realized AI Was No Longer the Advantage Earlier this year, I sat
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Day I Realized Differentiation Was Dying A few months ago, I sat across from
By Lori Jones, CEO, Avocet Communications Key Takeaways My Revelation For years, marketers (myself included) treated “brand” as what we say: a positioning line, a
Key Takeaways I’ll never forget sitting in a strategy session where a marketing team proudly shared their latest results deck. Slide after slide showcased their
Key Takeaways When I think about innovation, I think about noise. Every few months, everything connected to marketing seems to explode with a new buzzword
by Lori Jones, President & CEO, Avocet Communications Key Takeaways I’ve seen it happen again and again: a brand wins the customer, celebrates the sale,
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