By Dave Smith Brands at the crossroads of growth—whether launching anew, redefining themselves, enhancing their outreach, or fine-tuning their message—are presented with an unprecedented choice
But when it comes to effective marketing and to defining and elevating a brand’s identity, creativity is like oxygen. We need it to come up
Building a Brand When you think of the word, “brand,” some very big names come to mind. Nike, McDonalds, Disney, Ford, Microsoft, Coke, just to
Growing Brands and Working for the Common Good Anyone that knows me, knows how passionately I love my job and how devoted I am to
Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is
It is a fiercely competitive world out there. Today’s customers are savvy, sophisticated, and have high expectations for the brands they love. And, as we
Here’s a sobering fact about our industry: as a general rule, people don’t trust brands. But, people DO trust other customers. A recent Nielson study showed that
You might not have thought about it in this way, but your brand has a voice. By voice I mean the tone and essence of
Do you blog? It’s a great tool to connect with your fans and build your brand story. If done well, and if it includes information
Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t be the same industry next year as it is today. Frankly, that’s one of
At its core, branding is about one thing: value proposition. Defining what that is isn’t as easy as it may seem. You have to ask
When it comes to marketing your business, one of the most important things you have to do is define your brand. Your brand exemplifies who
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