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Taking Risk to Define Your Brand’s Identity

But when it comes to effective marketing and to defining and elevating a brand’s identity, creativity is like oxygen. We need it to come up with memorable solutions that build brands over the long term. And we need it to land a sale. And the truth is, when it comes to marketing a brand and its unique position in the market[lace, the safest bet is to take the biggest risk. In other words, playing it safe might be

the most dangerous thing you can do. When we clearly define a brand’s identity — when we’ve moved beyond the Points of Parity and articulated the Points of Differentiation — we grow equity, connect better with existing consumers, and start dialogues with new consumers. We break through the

noise. Because anytime a campaign hangs its hat on Points of Parity (the must-haves a brand needs to

even be considered), it’s doomed from the start. Points of Differentiation are what you need to be bold and brave. When you think in terms of “Only we…,” you begin to define a competitive advantage that can help guide creative content and design.

To learn more about how Team Avocet has helped our clients define their brand identities, download our eBook on Creative Resurgence. You can get it for free by clicking the link below.

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It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

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425 Main Street
Longmont, CO 80501

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2373 Central Park Blvd, Ste 100
Denver, CO 80231
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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field