Blog Archive

Category: Customer Journey

Speaking your Customers’ Language

Here is a cold hard truth: If you don’t have a finger on the pulse of what your customers care about, someone else does. And, that someone else is the competition. As marketers, we have to always be on top of the latest trends – digital, voice, video, UX and UI, content strategies, influencer outreach […]

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Ready or Not, Mobile is Hot

Google has made it known that if you don’t make your website responsive for mobile use, you are going to lose visibility online. So, what does it mean to have a responsive website and why does Google care? A mobile responsive site means that the webpage adapts and scales to fit the screen of a […]

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How Your Client Relationships Need to Change

In the agency world a large portion of your job is maintaining client relationships and expectations. You may need to revisit your approach to how you handle your client relations. Mark Schaffer notes how this is changing, “Build trust  with clients and make sure they know you have their best interest in mind. To take risk, they need […]

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Out-Execute Your Competition In 2014

1. Focus On Profit Margins Are you focused on selling products that return a high profit in dollars as opposed to profit percentages? There’s a big difference between the two, especially when you realize you can’t take percentages to the bank. 2. Focus On Your People Is your staff on board with your company’s goals, […]

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Is Content Marketing A Requirement For Online Success?

60 Second Read The fact is that you don’t need to do content marketing to be visible online, but if you want to be visible “everywhere,” then utilizing the various platforms for content marketing can achieve that and even give you the opportunity to hold down two to three of the top 10 positions on […]

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How Important is LinkedIn For B2B Lead Generation?

Can LinkedIn be an effective lead generator for your business? In a study of 3,128 HubSpot B2B customers to determine the strongest platform for lead generation, LinkedIn generated the highest visitor-to-lead conversion rate of all of the social media platforms – 2.6 percent, four times higher than Twitter (.67 percent) and seven times better than […]

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Is Your Business Healthy Enough To Survive 2013?

• One of the most difficult things for companies to do is a physical fitness review of the past 12 months’ performance in order to right what was wrong and re-invent what was status quo. • Key areas to check your pulse rate include: 1. Corporate Health: How well did your company’s purpose, position, differentiation […]

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US Digital Media Usage

Our friends at eMarketer just published a handy infographic dubbed US Digital Media Usage: A Snapshot of 2013.  Today, we are focusing on Facebook and Twitter – two entities that are ingrained in the daily lives of businesses and customers alike.  If you are still unsure if these marketing layers are right for your business, the following details should nudge […]

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Navigating the Digital Media Landscape – The Social Layer

We had the pleasure of recently attending the BOLO 2012 conference this year and as expected,   came away with some great insight into the ever-emerging trends of the Digital Marketing Landscape.  Here is one of our favorites: SOCIAL IS A LAYER that is deeply integrated into the fabric of our daily life, and it sits along […]

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Go for GREAT.

“Don’t be afraid to give up the good to go for the great.” John D. Rockefeller This quote is so relevant to many aspects of life, and of course business.  John D. Rockefeller didn’t settle for good enough, he strove for greatness, every day. As a marketing agency, we are constantly challenging clients to strive for […]

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