Category: Marketing

Key Takeaways For decades, marketing strategy has been treated as a plan. Defined annually. Approved early. Locked in with confidence. Optimized incrementally over time. That

By Lori Jones, President & CEO, Avocet Communications Key Takeaways Premium brands rarely have to say, “We hear you.” They prove it…through clarity, relevance, responsiveness,

Key Takeaways When I think about innovation, I think about noise. Every few months, everything connected to marketing seems to explode with a new buzzword

By Lori Jones, President & CEO of Avocet Communications Key Takeaways Why Q4 Data Is Your Secret Forecasting Weapon Here’s the truth: not all quarters

Key Takeaways: If I Could Step Back in Time… More than 12 years ago, I was sitting in a conference room, scribbling down notes as

Key Takeaways: When Flops Fuel Fortune In the high-stakes world of branding, marketing mishaps are inevitable. But for some of the world’s most iconic companies,

Key Takeaways Marketing can sometimes feel like an Olympic sprint through quicksand. Tight budgets. Shrinking teams. Soaring expectations. And let’s not forget that never-ending line

KEY TAKEAWAYS: In the high-stakes world of technology and manufacturing, the next wave of disruption isn’t just digital—it’s environmental. Sustainability is no longer a siloed

Key Takeaways: The Moment Marketing Stopped Being a One-Way Conversation In 2016, I met a marketing executive from a Fortune 500 company who told me

Key Takeaways: Have you ever grabbed a product off the shelf or clicked on an ad online without fully understanding what pulled you in? Maybe

Key Takeaways The Collision of Privacy and Personalization: A Strategic Crossroads Imagine this: TrendyThreads, a thriving retail brand, has built its success on a data-rich