By Andrea Kaufman Robbins Success in today’s rapidly evolving digital world and web of online interactions hinges on tailored engagement. This engagement relies on putting
Points of Parity are the “must-haves” a brand must possess to be even considered in the marketplace. They are the table stakes, the givens that customers
Avocet Communications has been deploying creative marketing strategies that ignite growth and increase demand for over 40 years. We pride ourselves on gutsy campaigns that
Lead Boldly: Lessons Learned and Tips to Weather the Storm By Lori Jones, President & CEO of Avocet Communications Most of us have seen the
Not long ago I had the distinct pleasure of interviewing Emily Barrett, a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery
eCommerce marketing, in the most simple of terms, is the use of certain tactics to drive customers to your website, to encourage them to buy,
Growing Brands and Working for the Common Good Anyone that knows me, knows how passionately I love my job and how devoted I am to
Use of Video in Marketing As marketers, our job is to conceive of and deploy strategies that help build awareness and drive sales for our
I often say that the best plans are those that change. We can do all the planning and all the strategizing we want, we can
For millennia, humankind has been telling stories. Every culture, throughout history, has been – and is still – defined by the stories that are told
As CEO of a mid-sized agency, I make what seems like four million decisions every day; some large, some small, some important, and some that
What is Marketing Automation? Marketing automation is, according to industry statistics, a $32 billion business. That number is certainly only going to increase as the way
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