Avocet Communications has been deploying creative marketing strategies that ignite growth and increase demand for over 40 years. We pride ourselves on gutsy campaigns that surprise, get attention, motivate action, and that sometimes push a bit beyond the expected. It’s what gets our clients noticed.
We believe that the fastest way to brand equity is through recall. And what inspires recall is bold creative. Creativity drives distinctiveness by the way it emotionally engages with people and inspires them to want to belong. It taps into our fundamental sense of identity, belonging, and our reason for existence. Creative should be used to attract people to your tribe; to make your brand desirable, not just through what you say but how you say it.
At Avocet, we evaluate every creative project by asking these fundamental questions:
- Does your creative tell a story rather than sell a story?
- Does it motivate action and get people talking?
- Does it create an emotional epiphany?
- Is it informational or motivational?
- Does it push the boundaries of differentiation?
In our newly published eBook on the Creative Resurgence, we take a deep dive into some of the creative campaigns we have developed for our clients such as Roccor, Zeon, AddOns, and arc Thrift Stores that were born from this inquiry and have garnered big results.