Process Helps Brands Define Where They Are Now and in the Future
LONGMONT, CO (March 27, 2021) – As part of how it helps clients increase customer count, ignite growth, and position their brands for success, Avocet Communications, a Longmont, CO-based and nationally recognized marketing agency known for its fully integrated marketing strategies, has added Vivid Visioning to its strategic planning process.
A Vivid Vision describes in detail how an organization’s highest-ranking executives envision the company in the future. It goes beyond mission and values statements and articulates how a brand will look and feel in three- and five-years’ time and culminates in a roadmap to success shared by the entire organization.
As part of the process, Avocet walks clients through a planning exercise that focuses on the history of the company, lessons learned from that history, and an honest assessment of where the organization currently stands. Part of the process is to review previous plans, discuss why the company exists, the competitors, who the customers are and what they need, the company’s unique value proposition, and as well as what type of culture the leaders are hoping to create and the team they want to work with.
“A Vivid Vision exercise ultimately defines the company: what it is and where it wants to be. It describes what the future looks and feels like,” explained Lori Jones, president and CEO of Avocet. “A Vivid Vision enables us to assess the opportunities currently presented to a brand and to then determine what to focus on so that we can help to set high-level goals.”
The benefits of a creating a Vivid Vision are many, including assisting in onboarding new team members, aligning cross-departmental objectives, and closing sales.
“Creating a Vivid Vision brings the future into the present, so we can clearly see what we are building today to ensure that aligns with the plans — the vision — for the future,” she added. “Most marketing is centered around ROI and goals and objectives. These are, of course, very important. But to get there, first you have to dream, to put into words what you are hoping to create.”
Avocet has completed several Vivid Visions for clients, all to great success. Avocet also specializes in brand strategy (including messaging, positioning, research, and competitive analysis), creative and content strategies (including advertising, digital and social, logo and brand development), public relations and media relations (including proactive outreach, crisis and corporate communications, and media planning), and technology and optimization (including website design and development, UX/UI design, SEO, marketing automation, email marketing, and data analysis).
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About Avocet Communications: Founded in 1980, family-owned Avocet Communications has earned a national reputation for helping its clients increase customer acquisition through integrated marketing communications solutions. The agency represents asset-intensive and consumer and business brands globally. Its strategic team of marketing, creative, media, PR, and technology professionals build campaigns and top-of-mind awareness for its clients through innovative, ROI-based strategic development, branding, marketing, advertising, media relations, social, and digital programs that accelerate business growth. Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list year-over-year. The Denver Business Journal has consistently ranked Avocet in its list of Top 25 Advertising Agencies in the state. Visit the website at www.avocetcommunications.com. And listen to Avocet’s Integrate & Ignite Marketing Podcast here.
