From User Experience to Privacy, the Workshop Helps Startups Create Websites to Drive Traffic
LONGMONT, CO (September 30, 2020) – Avocet Communications, a Longmont, CO-based and nationally recognized marketing agency known for its fully integrated marketing strategies, hosted a website-build training workshop earlier this week for local entrepreneurs as part of its association with the nonprofit Entrepreneurship for All (EforAll).
Avocet has long-been committed to giving local startups and entrepreneurs the foundation they need to launch their customer-facing websites. The workshop covered several key areas, including getting started, how to get a domain name, how to pick a platform and a hosting provider, privacy and security, powerful SEO basics, what makes good user experience design, and content insight.
“A company’s website is almost always the first point of entry for potential customers to become aware of what it’s selling, the product it makes, the services it provides,” explained Dave Smith, director of client services at Avocet. “By teaching the basics and giving startups a strong foundation, we are setting them up for success and helping them grow their businesses.”
The mission of EforAll is to accelerate economic and social impact in the communities it serves through inclusive entrepreneurship. Longmont is the site of EforAll’s first program outside of Massachusetts. EforAll’s innovative programs serve the diverse and untapped entrepreneurial community in Longmont.
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About Avocet Communications: Founded in 1980, family-owned Avocet Communications has earned a national reputation for helping its clients increase customer acquisition through integrated marketing communications solutions. The agency represents asset-intensive and consumer and business brands globally. Its strategic team of marketing, creative, media, PR, and technology professionals build campaigns and top-of-mind awareness for its clients through innovative, ROI-based strategic development, branding, marketing, advertising, media relations, social, and digital programs that accelerate business growth. Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list year-over-year. The Denver Business Journal has consistently ranked Avocet in its list of Top 25 Advertising Agencies in the state. Visit the website at www.avocetcommunications.com. And listen to Avocet’s Integrate & Ignite Marketing Podcast here.
About EforAll: Entrepreneurship for All (EforAll) is a nonprofit organization that partners with communities nationwide to help under-represented individuals successfully start and grow a business through intensive business training, mentorship and an extended professional support network. To date, EforAll alumni have launched over 700 businesses. In 2020 alone, its businesses provided more than 1,300 local jobs and generated over $43M in revenue, despite the pandemic. Programs are available in both English and Spanish. EforAll current locations include Buffalo, NY; Longmont, Colo.; Northwest Arkansas; and the following Massachusetts communities: Berkshire County, Cape Cod, Fall River/New Bedford, Worcester, Holyoke, Lawrence, Lowell, Lynn, and Roxbury. To learn more about EforAll, please visit eforall.org.
