Embracing the New Normal of Remote Work
LONGMONT, CO (February 20, 2022) – The impact of the COVID pandemic has been — and continues to be — felt in every realm of our lives. How we gather, how we relate, how we connect, and how we work.
Remote work has become the new normal and Avocet Communications is embracing it with zeal. Avocet, a Longmont, Colorado-based and nationally recognized marketing agency known for its bold and brave creative strategies designed to help its clients increase customer count, ignite growth, and position their brands for success, announced today that it has launched a Gig Worker hiring initiative.
The agency is actively looking for several gig/remote team members in the areas of account management, graphic design, and social and digital strategy to join its culture of high-energy and innovative creatives.
“Marketing is especially well-suited to taking creative approaches to teamwork,” explained Dave Smith, director of Client Services for Avocet. “We have been doing business for over 40 years and have created a team that is not only experienced, smart, and strategic, but also that is deeply connected.
“It’s about consciously deciding that work can done in a lot of different ways, by adapting and being creative in how you find ways to relate with each other,” said Jones.
The gig worker approach, she added, embraces a work/life balance that many workers today are seeking and a flexibility that is easily accommodated.
“We are a team of hard-working, fast-moving, energetic, passionate, driven, straight-talking creative thinkers. We like being challenged, and we love the collaboration and brainstorming that happens in an agency,” Jones said. “We will always have in-person team members, but that collaboration and connection can be created in lots of different ways, and in fact, a hybrid team structure only adds to the innovation and creativity we bring to our clients and the work we do.”
According to Gartner:
- Nearly half of employees worked remotely full-time during the pandemic
- The number of employees working remotely prior to the pandemic was 30%, compared to 48% now
- 48% of employees will keep working remotely at least some of the time after COVID-19
- Modern employees would now choose to spend 40% of their time working from home
- 62% of employees now expect their employers will allow them to work remotely moving forward
Avocet also specializes in brand strategy (including messaging, positioning, research, and competitive analysis), creative and content strategies (including advertising, digital and social, logo and brand development), public relations and media relations (including proactive outreach, crisis and corporate communications, and media planning), and technology and optimization (including website design and development, UX/UI design, SEO, marketing automation, email marketing, and data analysis).
###
About Avocet Communications: Founded in 1980, family-owned Avocet Communications has earned a national reputation for helping its clients increase customer acquisition through integrated marketing communications solutions. The agency represents asset-intensive and consumer and business brands globally. Its strategic team of marketing, creative, media, PR, and technology professionals build campaigns and top-of-mind awareness for its clients through innovative, ROI-based strategic development, branding, marketing, advertising, media relations, social, and digital programs that accelerate business growth. Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list year-over-year. The Denver Business Journal has consistently ranked Avocet in its list of Top 25 Advertising Agencies in the state. Visit the website at www.avocetcommunications.com. And listen to Avocet’s Integrate & Ignite Marketing Podcast here.
