LONGMONT, CO (November 18, 2020) – It was announced today that Avocet Communications, a Longmont-based and nationally recognized marketing agency known for its bold and brave creative strategies designed to help its clients increase customer count, ignite growth, and position their brands for success, will be manage all aspects of this year’s Longmont Startup Week.
This will be the seventh year for Longmont Startup Week, a collaborative annual gathering for entrepreneurs, intrapreneurs, investors, and talent that invigorates and nurtures Longmont’s entrepreneurial ecosystem by leveraging the city’s unique human, social, and physical assets. Avocet has been involved since the beginning as a sponsor and in providing marketing and public relations assistance.
Taking over to fully orchestrate the five-day virtual event will involve speaker coordination, sponsorship outreach, all event planning and logistics for virtual and in-person events, all marketing, public relations and media outreach, and more. Avocet will also spearhead an entire brand refresh of the event, including a new logo and a new look and feel for the website.
“We have been doing business in Longmont for more than 40 years,” Lori Jones, president and CEO of Avocet said. “We have deep roots in this community and are committed to helping the companies doing business here thrive. LSW brings those leaders, entrepreneurs, and startups unmatched access, educational and networking opportunities, and inspiration.
“This year’s event is going to be particularly great,” she added. “We see the changes from the pandemic as opportunities for growth and we’re taking the event to a whole new level.”
LSW21 will be held virtually starting July 26 – 30. from 9 a.m. – 3 p.m. each day. Sessions will be held online and zoom rooms will be situated around Longmont for public viewing. There will be two live in-person, end-of-day social events on Monday, July 26 and Friday, July 30.
Longmont Startup Week is supported by several local partners including High Plains Bank, EforAll, Avocet Communications, Docketly, Ward Electric, and Sticker Giant, as well as Innovate Longmont, the Longmont Downtown Development Authority and the Longmont Economic Development Partnership.
About Avocet Communications: Founded in 1980, family-owned Avocet Communications has earned a national reputation for helping its clients increase customer acquisition through integrated marketing communications solutions. The agency represents asset-intensive and consumer and business brands globally. Its strategic team of marketing, creative, media, PR, and technology professionals build campaigns and top-of-mind awareness for its clients through innovative, ROI-based strategic development, branding, marketing, advertising, media relations, social, and digital programs that accelerate business growth. Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list year-over-year. The Denver Business Journal has consistently ranked Avocet in its list of Top 25 Advertising Agencies in the state. Visit the website at www.avocetcommunications.com. And listen to Avocet’s Integrate & Ignite Marketing Podcast here.
About Longmont Startup Week: Longmont Startup Week is a week for Colorado startups and upstarts. Since 2014, this extraordinary event, held every summer in the last week of July, has brought together entrepreneurs, intrapreneurs, investors, and talent to invigorate and nurture Longmont’s entrepreneurial ecosystem. By leveraging Longmont’s innovative human and social capital, and infrastructure, Longmont Startup Week gives attendees real-world tools and knowledge to launch, expand, and grow their ventures. Events and content throughout the week focus on creators, commerce, capital, and community and highlight Longmont as an entrepreneurial ecosystem for civic innovation.
About Startup Week™: Every year, over 75 communities across the globe host a Startup Week™, a program of Techstars. Startup Week™ is more than a conference, it’s a celebration. Startup Week™ brings entrepreneurs, local leaders, and friends together over five days to build momentum and opportunity around your community’s unique entrepreneurial identity. Join in a celebration led by entrepreneurs and hosted in the entrepreneurial spaces you love. Over the course of five days, participants in Startup Week™ can choose the events they’d like to attend. Typically, these events are held at various venues across a city. Speakers from the community, and outside it, are brought in to share their stories to motivate and inspire the entrepreneurial community.