DENVER (XXX) – Lori Jones, president and CEO of Avocet Communications, has been named to the 2025 list of BizWest’s Most Influential Business Leaders, a recognition honoring executives across Colorado who are shaping the future of business through bold leadership, innovation, and community impact.
With over 30 years of experience in building brand strategy and marketing innovation that catapults business growth, Jones has led Avocet Communications into the national spotlight. Her strategic work has helped more than 750 startups, middle-market challengers, and Fortune 500 companies scale and differentiate in competitive markets leading to exponential growth, acquisition, IPOs and mergers.
Jones’ approach to marketing is far from traditional. She’s a forward-thinking strategist who transforms marketing into a revenue-generating engine. Her proprietary Competitive Intercept™ method has helped multiple businesses secure billion-dollar exits. She is also at the forefront of marketing’s AI evolution, helping brands integrate machine learning, predictive analytics, and first-party data strategies to stay compliant and competitive.
“This recognition is deeply meaningful because it speaks not just to my work, but to the amazing team at Avocet, our clients, and the marketing discipline,” said Jones. “Marketing is no longer just about creative messaging, it’s about shaping the strategy that drives revenue.”
Beyond the agency, Jones serves as host of StrategyCast, a podcast featuring communications and marketing leaders from global brands. She is also a passionate mentor, investor in nonprofit marketing through her Connected Hearts Initiative, and a driving force behind Avocet’s commitment of nearly $100,000 annually in pro bono and philanthropic support for community-based organizations.
Jones has previously been recognized as a Boulder County Business Hall of Fame Inductee, a member of the Forbes Agency Council, a BizWest Mercury 100 honoree, and as a Top Women Business Leader by Colorado Business magazine.
BizWest’s Most Influential Business Leaders honors are awarded annually to individuals across a range of industries whose leadership, accomplishments, and contributions have made a significant impact on the business landscape of Colorado.
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About Avocet Communications: Founded in 1980, family-owned Avocet Communications has earned a national reputation for helping its clients increase customer acquisition through integrated marketing communications solutions. The agency represents asset-intensive brands with national and global footprints. Its strategic team of marketing, creative, media, PR, and technology professionals builds campaigns and market awareness through innovative, ROI-based strategic development that accelerates business growth. Avocet has been named one of Colorado’s Top 100 Women-Owned Businesses by ColoradoBiz magazine several years in a row and was named to BizWest’s Mercury 100 list year-over-year. The Denver Business Journal has consistently ranked Avocet in its list of Top 25 Advertising Agencies in the state. Visit the website at www.avocetcommunications.com. And listen to Avocet’s StrategyCast here.
