By Sam Gray
Our Digital Marketing team is always looking for ways to stay at the forefront of innovative advertising strategies that enable us to effectively reach and engage our clients’ target audiences.
One such game-changer in the world of streaming video advertising is the use of QR codes.
A few of the reasons we use these powerful codes to transform how we interact with viewers and enhance our advertising campaigns include:
- Enhances Viewer Engagement and Experience: QR codes offer a unique way to captivate viewers with promotions, special offers, and more. By incorporating QR codes into commercials and other advertisements, viewers can simply scan the code and be instantly directed to the advertiser’s website or app. This eliminates the need for cumbersome web addresses, making it easier for customers to find what they are looking for. With this seamless connection, advertisers can deliver personalized messages that resonate better with their audience, creating a more immersive experience.
- We Can Measure Campaign Success and Improving Strategies: One of the most significant advantages of using QR codes is the ability to measure campaign success through usage data. By analyzing how many people scan the code and click through to learn more, marketers gain invaluable insights into what messaging resonates with the target audience. This data-driven approach allows us to adjust strategies accordingly and optimize our advertising budget for better results.
- Empower Viewers with Control and Personalization: QR codes enable viewers to take charge of their experience by accessing additional content on their own terms. This level of control increases viewer satisfaction and engagement with our brand. Moreover, advertisers can create exclusive content available only to those who scan specific codes from advertisements or programs, fostering brand loyalty and connection.
- QR Codes in Video Marketing: Incorporating QR codes into our video marketing campaigns takes engagement to a whole new level. These two-dimensional barcodes allow us to add links, images, and interactive elements to our videos, making them more captivating and enjoyable for viewers. Whether it’s a call to action to visit our website or sign up for a service, QR codes bring convenience and effectiveness to our video marketing initiatives.
- Boosting Streaming Services: With the booming streaming market, including QR codes in advertisements and marketing materials can significantly benefit our streaming services. By simplifying the process for potential users to learn about and access our service, we can drive traffic to our website, improve our online presence, and increase conversions. QR codes also open opportunities for promotions, engagement, and an improved user experience, leading to greater customer satisfaction and loyalty.
An important point to remember when using QR codes, is that the right size matters. While leveraging QR codes for advertising, it’s crucial to consider their size. For a scanner to accurately read a QR code, it should be at least 1.2″ x 1.2″, with enough white space on each side. On a screen, the minimum size should be maintained, and if part of an advertisement, it can be as large as 8″ x 8″. Always remember to test the QR code before going live to ensure it functions correctly.
In recent months, we’ve successfully implemented several campaigns featuring QR codes embedded in videos. One initiative was a campaign we deployed for arc Thrift Stores, enabling users to seamlessly download coupons directly from a video. Additionally, we’ve collaborated with VOA of Colorado to facilitate donations during the holiday season through innovative QR code-driven campaigns.
There is no doubt that QR codes have revolutionized television advertising and empowered marketers to engage with viewers in new and exciting ways. By leveraging QR codes effectively in your video marketing campaigns and streaming services, you can drive engagement, improve user experiences, and build lasting connections with our target audience. Embracing this innovative technology will undoubtedly position your brand at the forefront of digital marketing excellence.
If you are interested in learning more about adding QR codes to your marketing or getting a video marketing strategy, Avocet is here to help. Give us a call today at (303) 678-7102.