Avocet
Blog Archive

Category: Digital Marketing

Instagram vs. TikTok: Which is better for my business?

As marketers, we use social media to spread awareness, humanize our brands, boost sales, and so much more. Instagram and TikTok are two social networks Avocet includes in the toolbox we use to help our clients grow their brands. But they are very different platforms and it’s important to know which is the right one […]

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A man and a women trying to discover new trends after a Google core update.
Google Core Update: How to Prepare and React

Google makes almost nine changes to search on average in one day, leading to thousands of improvements over the course of one year. Most of them are minor and may not make a noticeable difference in a website’s ranking. However, along with these minor changes, Google will also release what they call a core update. […]

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Optimizing for Voice Search: Beyond SEO and Searchability

Voice search is HUGE! Every marketing agency is working around the clock, implementing strategies that help their clients ensure that their websites are fully optimized for this voice-enabled technology that allows the user to use a voice command to search the Internet or a portable device. Let’s put it in perspective. According to Google, 41 […]

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Using Marketing Automation to Identify Your Ideal Customer

What is Marketing Automation? Marketing automation is, according to industry statistics, a $32 billion business. That number is certainly only going to increase as the way in which it is utilized and the tool itself become more sophisticated. Companies use marketing automation to identify leads, convert them into sales, grow revenue, increase operational efficiency, and prove […]

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Seamless is the Essence of Integration

This is a great post by John Gregory Olson on Go Digital. It ran a bit ago, but I still think his points are spot on. Consumers want a seamless experience no matter HOW they are engaging with you and your content. Seamlessness is the essence of integration. To deliver a truly unified brand message, one that will drive […]

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Ready or Not, Mobile is Hot

Google has made it known that if you don’t make your website responsive for mobile use, you are going to lose visibility online. So, what does it mean to have a responsive website and why does Google care? A mobile responsive site means that the webpage adapts and scales to fit the screen of a […]

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How to Strategically Develop a Website

THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A NEW WEBSITE. BELOW IS THE PROCESS THAT WAS TAKEN WHEN REDESIGNING THE AVOCET COMMUNICATIONS WEBSITE. RESEARCH DEFINE THE PROBLEM, UNDERSTAND YOUR TARGET The first few steps in creating a new website is to define the problem that you’re trying to solve, and to develop […]

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Making Your Webpage Findable

It is obvious that marketing is no longer as simple as placing your message in one newspaper and on four local broadcast channels, to get the profit needle moving up. These days there are many, many ways to go about building and deploying an extremely successful marketing campaign. There are even free tactics and methods […]

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10 Tips for Optimizing Your Online Conversions

Sometimes you are so close to your own marketing that you can’t see the forest from the trees (that may be the first time I’ve used that phrase and it actually makes sense). Here are some 10 tips to help aid your online and digital conversions. Remember, the key is optimization – aim to continuously […]

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Big Data – something new? Ask Major League Baseball.

I had finally made my way home after attending the BOLO 2014 conference in Phoenix. One of the keynote speakers spoke about the emergence of Big Data, so it was fresh on my mind. I carried my suitcase inside, went downstairs, sank into the couch and turned on the World Series game 2. I have a love […]

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