Optimizing for Voice Search: Beyond SEO and Searchability

Voice search is HUGE! Every marketing agency is working around the clock, implementing strategies that help their clients ensure that their websites are fully optimized for this voice-enabled technology that allows the user to use a voice command to search the Internet or a portable device.

Let’s put it in perspective. According to Google, 41 percent of adults, and over half of teenagers use voice search on a daily basis. Moreover, 20 percent of all mobile questions asked via Google, are voice searches. Like I said, HUGE! And, it’s not just asking for directions or for the hours of operation of your favorite dry cleaner. It’s Google Home, Amazon Echo, personal assistant devices, and smart speakers in every room of your house. The trend is only increasing. Pundits are in a heated debate as to the exact figure, but some say that by 2020, half of all searches will be voice searches.

Optimizing for Voice Search

This means that SEO is now even more critical to helping our clients grow awareness for their brands and literally “get found” in a search.

Not long ago I had Duane Forrester, vice president of industry insights for Yext, on the Integrate & Ignite podcast and he strategies for optimizing voice search and discovery. This is a great episode. Take a listen and you’ll learn (among other things!) how to make your brand the best answer in search, and how to become “the featured snippet” on Google search. Listen here.

Crush Your Marketing Strategy with Just a Few Minutes a Week!

Sign up for the StrategyCast newsletter to receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

Recent Posts

Follow Us

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit

StrategyCast Newsletter - Powered by Avocet Communications

CRUSH YOUR MARKETING STRATEGY WITH JUST A FEW MINUTES A WEEK

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field
StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field