Marketing
Developing a Marketing Plan for Your Business
In small businesses, marketing plan development can make or break you. It is important not to become too stagnant and to always be moving forward.
In small businesses, marketing plan development can make or break you. It is important not to become too stagnant and to always be moving forward.
Integrated marketing communication is a strategic marketing effort that has rapidly grown in importance since it was first conceptualized. To better understand how integrated marketing
In today’s marketing world, businesses are faced with several ways of putting their brand’s message out there: from print advertising to online advertising to email
An important part of any integrated marketing plan, media relations is built on relationships. While a company pays the public relations and marketing folks to
Picture a chair in your mind. Now, imagine that all four legs of that chair are different lengths and different widths. That sounds like a
In today’s online world, the face of marketing is constantly changing. In order for businesses to stay competitive, it’s important that they stay up-to-date on
It’s no secret that social media is the one of the most effective tools for growing your business’s following, but that doesn’t mean it’s easily
SEO, or Search Engine Optimization, is a complex topic that can be difficult to understand, especially since it’s changing every day. The method of determining
If you’re a start-up, your entrepreneurial plate is full. It’s fun, it’s exhilarating, but it’s not easy to get a venture off the ground. The
Public Relations, specifically media relations – that sought after, extremely important third-party endorsement that comes from getting your business’ name in the media – is
One of the most important strategies to integrate into your communications strategy is PR and media relations. Paid advertising is an important and helpful way
As a small business, your success hinges on getting the word out and creating awareness about your company. Creating buzz through paid advertising is great.
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