Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating valid unique content is only going to benefit you and lift your brand. Blogging even strengthens your SEO results and can help you become a resource to your audience (which is key).
With most people looking online for answers and solutions, blogging creates a great avenue for people to learn about your business and the problems it solves. Nowadays, you have to give in order to receive from consumers. The more helpful you are, the more business you’ll get. I know, I know, blogging sounds cheesy but it’s a great tool you should be leveraging. And speaking of leveraging, use the expertise within your business to help you develop content. My guess is that there is an array of experience and skills within your company (now matter how large or small) that you could pull from. So don’t feel overwhelmed about having to write everything on your own. Lean on your coworkers to for topics in order help drive your business’ usefulness.
In addition, keep things simple and readable. Our #AvoSense is there’s no need to make things sounds complex if they don’t need to be. Your audience will appreciate clear easy-to-read write ups. After all you want your audience to understand/remember what you’re talking about, right?
In short, create great resourceful content (via blogs) to help generate sales for your business.