Advertising
Story Pitching: the Beginning of Promotion
No doubt, from the biggest business ventures to the smallest news clippings, it all begins with a well-crafted pitch. Story pitching is an important, yet
October 6, 2015
Spark some “aha” moments on how you can ignite your growth through integrated marketing communications.
No doubt, from the biggest business ventures to the smallest news clippings, it all begins with a well-crafted pitch. Story pitching is an important, yet
As a small business, your success hinges on getting the word out and creating awareness about your company. Creating buzz through paid advertising is great.
One of the most important strategies to integrate into your communications strategy is PR and media relations. Paid advertising is an important and helpful way
Public Relations, specifically media relations – that sought after, extremely important third-party endorsement that comes from getting your business’ name in the media – is
If you’re a start-up, your entrepreneurial plate is full. It’s fun, it’s exhilarating, but it’s not easy to get a venture off the ground. The
SEO, or Search Engine Optimization, is a complex topic that can be difficult to understand, especially since it’s changing every day. The method of determining
It’s no secret that social media is the one of the most effective tools for growing your business’s following, but that doesn’t mean it’s easily
In today’s online world, the face of marketing is constantly changing. In order for businesses to stay competitive, it’s important that they stay up-to-date on
Picture a chair in your mind. Now, imagine that all four legs of that chair are different lengths and different widths. That sounds like a
An important part of any integrated marketing plan, media relations is built on relationships. While a company pays the public relations and marketing folks to
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