Category: Blog

By Lori Jones, President and CEO, Avocet Communications Key Takeaways Over the years, I’ve sat in countless boardrooms where the pressure to “go louder” was

By Lori Jones, President & CEO, Avocet Communications Key Takeaways Welcome to the Age of Earned Belief We’re not just navigating market noise anymore; we’re

By Lori Jones, President & CEO, Avocet Communications Key Takeaways: When the Cookie Crumbled If you’re still clinging to your third-party cookies, it’s time to

Key Takeaways: The Aha Moment: It’s Not About Attention, It’s About Belief In the early days of marketing, we chased impressions. Then, we measured engagement.

Key Takeaways: When Strategy Meets Soul…and Falls Apart If I’ve learned one thing in my years leading Avocet, it’s this: your brand isn’t just what

By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Power of Strategic Restraint I recently with a legacy brand wrestling with relevance. Their

By Lori Jones, president and CEO, Avocet Communications Key Takeaways: The Difference Between What You Do and Why You Matter Years ago, I sat in

Key Takeaways: From Employer to Brand Builder: The Talent Shift Here’s the reality: every candidate is a consumer. A customer of content, of culture, of

Key Takeaways The Myth of the Blank Canvas Here’s what I know to be true: more time, more budget, and more freedom don’t automatically equal

Key Takeaways: Let me paint you a picture: the year was 2008. The global financial crisis had thrown businesses into chaos, and many companies were

Key Takeaways: When we work with brands at Avocet, one phrase comes up repeatedly: “How do we connect with our audience in a way that