Key Takeaways: The Aha Moment: It’s Not About Attention, It’s About Belief In the early days of marketing, we chased impressions. Then, we measured engagement.
Key Takeaways: When Strategy Meets Soul…and Falls Apart If I’ve learned one thing in my years leading Avocet, it’s this: your brand isn’t just what
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Power of Strategic Restraint I recently with a legacy brand wrestling with relevance. Their
By Lori Jones, president and CEO, Avocet Communications Key Takeaways: The Difference Between What You Do and Why You Matter Years ago, I sat in
Key Takeaways: From Employer to Brand Builder: The Talent Shift Here’s the reality: every candidate is a consumer. A customer of content, of culture, of
Key Takeaways The Myth of the Blank Canvas Here’s what I know to be true: more time, more budget, and more freedom don’t automatically equal
Key Takeaways: Let me paint you a picture: the year was 2008. The global financial crisis had thrown businesses into chaos, and many companies were
Key Takeaways: When we work with brands at Avocet, one phrase comes up repeatedly: “How do we connect with our audience in a way that
Key Takeaways: THE RACE FOR ATTENTION IN A CROWDED SPACE We live in an attention economy where the loudest voices don’t just win—they dominate. Every
Key Takeaways The Anatomy of Bold Creative: How to Zig When Others Zag Scrolling through your mobile phone feels like weaving through a bustling crowd—messages,
Key Takeaways: Artificial intelligence (AI) and machine learning (ML) are transforming how brands connect with their audiences. These technologies are changing the way companies predict
Key Takeaways: Standing out is no longer an option; it’s a necessity. Customers are bombarded with hundreds of messages, ads, and content every day, making
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