Key Takeaways: Artificial intelligence (AI) and machine learning (ML) are transforming how brands connect with their audiences. These technologies are changing the way companies predict
Key Takeaways: Standing out is no longer an option; it’s a necessity. Customers are bombarded with hundreds of messages, ads, and content every day, making
Key Takeaways: ICP vs. Persona: Unlocking Strategic Clarity in Targeting In today’s hyper-competitive market landscape, success hinges on precision—being able to zero in on not
You know the saying: If the shoe fits, wear it. When it comes to market fit—if the size is off, if the style isn’t right,
Picture this: you’re on the verge of launching your latest product, the culmination of months, maybe even years, of hard work. It’s a moment of
In the realm of marketing, the pursuit of excellence demands more than just a reactive approach to customer service. We are challenged to become the
By Dave Smith Brands at the crossroads of growth—whether launching anew, redefining themselves, enhancing their outreach, or fine-tuning their message—are presented with an unprecedented choice
To truly position your brand for success you must have a competitive advantage. This is especially true if you are a startup poised to launch
Whether you’ve targeted an audience that is in the millions or one that is a core group of only 20 investors, the goal of any
Here’s an unavoidable and indisputable fact: today’s consumer is savvier and more demanding than ever. This can be problematic and confusing, made more so because
There is a misconception that marketing is only about the products, and that a marketer’s number one job is to tell everyone how amazing and
“Mindshare” is a concept that we refer to quite frequently at Avocet. Put simply, it means the strategic marketing approaches that attempt to make a
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