Branding
Building your Natural and Organic Brand
Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is
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Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is
It is a fiercely competitive world out there. Today’s customers are savvy, sophisticated, and have high expectations for the brands they love. And, as we
Here’s a sobering fact about our industry: as a general rule, people don’t trust brands. But, people DO trust other customers. A recent Nielson study showed that
If you’re a regular listener to Integrate & Ignite, you know that I am fascinated by people with vision, by entrepreneurs who take ideas and
For millennia, humankind has been telling stories. Every culture, throughout history, has been – and is still – defined by the stories that are told
We live in the Digital Age. Nothing new there. You can get most anything and DO most everything – including running a business – from
Here are two irrefutable facts: one, marketing strategies, and the technology we use to implement them, are evolving constantly, and two, keeping up with these
I sometimes feel like I am moving a million miles a minute. Between family and work, football games and business pitches, the carpool and plotting
No matter how big or small your organization is – whether you are leading the marketing team of 50 at a Fortune 500 company, or
You might not have thought about it in this way, but your brand has a voice. By voice I mean the tone and essence of
I write a great deal about leadership on this blog. It’s also a subject I tackle on just about every one of my Integrate &
At Avocet we work with a number of B2C companies. The number one priority for these clients – whether their product is clothing, food, or
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