Branding
MESSAGING: Make sure yours solves a problem
At its core, branding is about one thing: value proposition. Defining what that is isn’t as easy as it may seem. You have to ask
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At its core, branding is about one thing: value proposition. Defining what that is isn’t as easy as it may seem. You have to ask
The Rule of Twenty may be one of the simplest – as well as one of the oldest – concepts in marketing. It used to
When it comes to marketing your business, one of the most important things you have to do is define your brand. Your brand exemplifies who
In today’s marketing world, businesses are faced with several ways of putting their brand’s message out there: from print advertising to online advertising to email
It’s no secret that social media is the one of the most effective tools for growing your business’s following, but that doesn’t mean it’s easily
SEO, or Search Engine Optimization, is a complex topic that can be difficult to understand, especially since it’s changing every day. The method of determining
Biz West 3rd largest women owned business
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THERE ARE MANY THINGS TO TAKE INTO CONSIDERATION WHEN DEVELOPING A NEW WEBSITE. BELOW IS THE PROCESS THAT WAS TAKEN WHEN REDESIGNING THE AVOCET COMMUNICATIONS
Looking at the trends and new technologies unveiled at CES 2015 is always awing. I pulled a few highlighted technologies that are innovative for both consumers
A fun and insightful recap of our #AvoSense shared in 2014! Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was
Yes, content is still king, but there are so many kingdoms now the question is, “how do you make yours break through?” There’s an old
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