Branding
Delivering On Your Brand’s Promise
It is a fiercely competitive world out there. Today’s customers are savvy, sophisticated, and have high expectations for the brands they love. And, as we
It is a fiercely competitive world out there. Today’s customers are savvy, sophisticated, and have high expectations for the brands they love. And, as we
Here’s a sobering fact about our industry: as a general rule, people don’t trust brands. But, people DO trust other customers. A recent Nielson study showed that
You might not have thought about it in this way, but your brand has a voice. By voice I mean the tone and essence of
Do you blog? It’s a great tool to connect with your fans and build your brand story. If done well, and if it includes information
Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t be the same industry next year as it is today. Frankly, that’s one of
At its core, branding is about one thing: value proposition. Defining what that is isn’t as easy as it may seem. You have to ask
The Rule of Twenty may be one of the simplest – as well as one of the oldest – concepts in marketing. It used to
When it comes to marketing your business, one of the most important things you have to do is define your brand. Your brand exemplifies who
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