Category: Customer Research

Key Takeaways: ICP vs. Persona: Unlocking Strategic Clarity in Targeting In today’s hyper-competitive market landscape, success hinges on precision—being able to zero in on not

There is a misconception that marketing is only about the products, and that a marketer’s number one job is to tell everyone how amazing and

“Mindshare” is a concept that we refer to quite frequently at Avocet. Put simply, it means the strategic marketing approaches that attempt to make a