Customer Research
The Hidden Force Pulling Your Messaging Away from Customers
Key Takeaways: The Buyer Leaves the Room Faster Than You Think Ahead of my conversation with Matt Wilkinson, PhD MBA (aka Dr. Wilkinson to his
Key Takeaways: The Buyer Leaves the Room Faster Than You Think Ahead of my conversation with Matt Wilkinson, PhD MBA (aka Dr. Wilkinson to his
For years, marketing has been obsessed with precision. With better targeting, better data, better dashboards. If you could measure it, optimize it, or automate it,
Key Takeaways: When leadership teams talk about competitors, the list usually looks familiar. Same industry. Same customer base. Same conferences. Same analyst reports. We benchmark
Key Takeaways Visibility Is Everywhere. Momentum Is Not. By most traditional measures, brands are more visible than ever. They publish consistently. They show up across
Key Takeaways Something Strange Is Happening in the Market On paper, marketing has never looked stronger. Brands are louder than ever. Content calendars are full.
Key Takeaways For most of the last two decades, marketing strategy has been defined by a single, persistent tension: brand versus demand. Brand represented the
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Why This Conversation Matters More Than Ever I’ve watched marketing dashboards get more sophisticated…and marketing
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Mistake I See Over and Over Again Most leadership teams think they’re having a
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Here is something that I believe very strongly in: premium brands never say “trust us.”
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Day I Realized Differentiation Was Dying A few months ago, I sat across from
By Lori Jones, CEO, Avocet Communications Key Takeaways My Revelation For years, marketers (myself included) treated “brand” as what we say: a positioning line, a
Key Takeaways I’ll never forget sitting in a strategy session where a marketing team proudly shared their latest results deck. Slide after slide showcased their
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