Go-To-Market Strategy
Mastering Market Fit: Key Strategies for Startups and Scale-Ups
You know the saying: If the shoe fits, wear it. When it comes to market fit—if the size is off, if the style isn’t right,
Menu
You know the saying: If the shoe fits, wear it. When it comes to market fit—if the size is off, if the style isn’t right,
Picture this: you’re on the verge of launching your latest product, the culmination of months, maybe even years, of hard work. It’s a moment of
In the realm of marketing, the pursuit of excellence demands more than just a reactive approach to customer service. We are challenged to become the
By Dave Smith Brands at the crossroads of growth—whether launching anew, redefining themselves, enhancing their outreach, or fine-tuning their message—are presented with an unprecedented choice
To truly position your brand for success you must have a competitive advantage. This is especially true if you are a startup poised to launch
Whether you’ve targeted an audience that is in the millions or one that is a core group of only 20 investors, the goal of any
Here’s an unavoidable and indisputable fact: today’s consumer is savvier and more demanding than ever. This can be problematic and confusing, made more so because
There is a misconception that marketing is only about the products, and that a marketer’s number one job is to tell everyone how amazing and
“Mindshare” is a concept that we refer to quite frequently at Avocet. Put simply, it means the strategic marketing approaches that attempt to make a
By Lori JonesPresident/CEO of Avocet Communications In today’s competitive business landscape, understanding your customers’ needs and motivations is crucial to succeed. As someone with an
Focus on Customer-centric Marketing When it comes to customer-centric marketing, it doesn’t just boil down to how much you know about your customers. How you
How a Niche Drives Differentiation in Marketing Picture yourself as a rockstar on stage. All eyes are on you. A crowd is cheering you on
© 2000-2024 Avocet Communications Company
Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
