Branding
Why Your Brand Needs So Much More Than a Positioning Statement
By Lori Jones, president and CEO, Avocet Communications Key Takeaways: The Difference Between What You Do and Why You Matter Years ago, I sat in
July 7, 2025
Spark some “aha” moments on how you can ignite your growth through integrated marketing communications.
By Lori Jones, president and CEO, Avocet Communications Key Takeaways: The Difference Between What You Do and Why You Matter Years ago, I sat in
Key Takeaways: If I Could Step Back in Time… More than 12 years ago, I was sitting in a conference room, scribbling down notes as
Key Takeaways: From Employer to Brand Builder: The Talent Shift Here’s the reality: every candidate is a consumer. A customer of content, of culture, of
Key Takeaways The Myth of the Blank Canvas Here’s what I know to be true: more time, more budget, and more freedom don’t automatically equal
Key Takeaways: When Flops Fuel Fortune In the high-stakes world of branding, marketing mishaps are inevitable. But for some of the world’s most iconic companies,
Key Takeaways: The Problem: When Everything Could Be Fake, What Feels Real? Welcome to the paradox of the modern marketing era: AI tools can craft
Key Takeaways The Evolution Is Subtle—But Profound While many industries are being disrupted by loud innovations, PR is undergoing its own quiet revolution—one that’s redefining
Key Takeaways from this blog are: The Shift: From Empire Builders to Ecosystem Architects For decades, the dominant playbook in both SaaS and manufacturing favored
Key Takeaways From Data to Decision-Making: Why Storytelling Matters You might have impressive numbers to support your brand’s superlative position in the marketplace —but do
Key Takeaways Marketing can sometimes feel like an Olympic sprint through quicksand. Tight budgets. Shrinking teams. Soaring expectations. And let’s not forget that never-ending line
KEY TAKEAWAYS: In the high-stakes world of technology and manufacturing, the next wave of disruption isn’t just digital—it’s environmental. Sustainability is no longer a siloed
KEY TAKEAWAYS Let’s be honest: if buying software equaled growth, we’d all be billionaires by now. But the reality? A bloated MarTech stack can feel
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