Within the last couple years Facebook ads have taken off. As a marketer you need to be advertising where your audience is – right? Continued studies have shown that people are spending more and more time on social media and specifically on Facebook. In fact, people are spending a majority of their time on this social media giant – more so than on any other social site.
So what are some immediate best practices? With the rise of mobile, newsfeed ads are showing the most effectiveness for Facebook marketing. These ads allow you to be viewed on both mobile and desktop. With users spending over 60% of their time interfacing with the Facebook site through their mobile phones, it makes all the sense in the world to spend the majority of your ads on newsfeed instead of the right rail ads. Right rail ads can still be useful, but you should focus on the newsfeed. Why? In short they are outperforming right rails by a landslide. Part of the advantage of using newsfeed ads is they blend-in much better to the user experience. A user scrolling through their newsfeed sees an ad that is within their interest is far more likely to engage than noticing a right rail ad that clearly appears to be an “ad”.
You should also try testing a few different messages and see how they fare so can optimize your ads. Keep things fun, edgy and simple with your approach. Let us remember, users are on Facebook for connecting and enjoyment, try not to get on their nerves :). With Facebook upping its game with retargeting and even video preroll ads on the horizon, we will continue to see an influx of advertising in this space.