Whether you’ve targeted an audience that is in the millions or one that is a core group of only 20 investors, the goal of any empowered positioning strategy is the same: to disrupt the marketplace by differentiating your brand.
That disruption can only happen when your brand owns the customer mindshare.
Several examples of iconic brands that have shaken up their respective industries and now OWN the marketplace, include Uber, Version, Apple, and even a few of our clients, Solid Power and Roccor. They have done this by having a keen understanding of the competition and by deploying positioning strategies that hone in on one or more of the following differentiators:
- Convenience
- Quality
- Price
- Benefits
- Disruption
- Problem/solutions
- Hyper-specialized
- Value
Listen to this Q&A, presented by Avocet’s president and CEO Lori Jones to learn more!
