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Crisis Management: Making a Plan For the Bad and the Ugly
Crisis Management Public Relations is something all companies hope they never have to deal with—a completely reasonable dream. However, it’s crucial for any company, especially
Crisis Management Public Relations is something all companies hope they never have to deal with—a completely reasonable dream. However, it’s crucial for any company, especially
Most businesses have not yet realized the power of video as a sales tool. At Avocet, we have leveraged video as a follow-up tool for
Have you sat on a bus recently or jumped on an elevator? What are people doing? They’re on their smartphones. Did you know average person checks their
Most of us have heard the phrase “content is king”, but who is queen? Content itself simply is not enough anymore, we have to be
Here are some highlights I wanted to share from the SMMW14 conference that I was able to attend last week. The items below in particularly stood
It happens when you least expect it; a slight Google algorithm change and your website’s ranking drops, resulting in a decline in traffic and leads.
Within the last couple years Facebook ads have taken off. As a marketer you need to be advertising where your audience is – right? Continued
“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best
With all the various types and ways to communicate to your audience on social media the best way to start is – simple. Your first
The Internet gives every business – despite size, location and geography – an equal opportunity to get as much visibility as it wants –
60 Second Read For some companies, it’s a rallying point; for others, it’s a guide for staying on course in 2014. This year, if you
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