Key Takeaways The Tyranny of More Business loves addition. More channels. More campaigns. More dashboards. More of everything. If activity is high, we convince ourselves
By Lori Jones, President & CEO of Avocet Communications Key Takeaways: I remember when “short-form video” meant a 30-second TV spot. Fast-forward to today (pun
In the fast-paced world of digital marketing, blending tradition with cutting-edge strategies is an art. Imagine a brand that seamlessly combines its rich history with
Do you blog? It’s a great tool to connect with your fans and build your brand story. If done well, and if it includes information
Content: it’s a living thing. It starts as a concept, becomes words and then is branded messaging that distinguishes and reinforces who you are and
Yes, content is still king, but there are so many kingdoms now the question is, “how do you make yours break through?” There’s an old
Retargeting; I’m sure you have heard the term by now. But what is it exactly and how does it work? Whether you realize it or
We all know that getting your business to invest in social media can be a tough sell. Often times the big question is “how can you
We field many questions regarding the differences between customer segmentation and personas. These are two very different tools that work together to refine an overall
We thought it’d be helpful to pass along just a few insights for running your social campaigns. Something’s work really well and something’s just don’t.
Ironically, this blog is about blogging. Many of you may be skeptical about the point of blogging for your business. But the reality is creating
Most of us have heard the phrase “content is king”, but who is queen? Content itself simply is not enough anymore, we have to be
Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*