Blog Archive

Category: Culture

Adventures in Team Building

There have been a TON of articles, books, and even academic dissertations written about team building; why we need it, how the best companies do it, and its impact on productivity, longevity, and the bottom line. It’s certainly a subject that I take very seriously and something that I consider to be one of the […]

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The Heart In Marketing

We LOVE integrated marketing. Helping businesses grow by crafting and implementing the right strategy and by deploying state-of-the-art technologies and approaches is where our heart is. But, heart is also about service. It’s about helping others succeed, lifting others up, and making a difference. Since the day we first opened our doors, Avocet has been […]

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The Culture of Your Business

Does the culture of your company matter? Should you care if your employees enjoy coming to work and spending the lion’s share of their week working for your business? Does paying attention to workplace culture actually help you attracting employees, retaining amazing people, and improve performance and your overall bottom line? The answer to all […]

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Love What You Do, Do What You Love: Leadership and Creating a Workplace Culture Where Teams Thrive

When we take a second to really look at how much time we spend working, the numbers are a little staggering. Statistics show that the average person works well over 90,000 hours in his or her lifetime. In other words, we basically spend 1/3 of our lives at the office, behind a desk, or in […]

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