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Sticky Storytelling
For millennia, humankind has been telling stories. Every culture, throughout history, has been – and is still – defined by the stories that are told
For millennia, humankind has been telling stories. Every culture, throughout history, has been – and is still – defined by the stories that are told
As CEO of a mid-sized agency, I make what seems like four million decisions every day; some large, some small, some important, and some that
What is Marketing Automation? Marketing automation is, according to industry statistics, a $32 billion business. That number is certainly only going to increase as the way
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership, and How to Succeed in Today’s Business Climate DENVER (February 8, 2017) – Avocet
“You should go on Shark Tank,” This is something that many entrepreneurs hear regularly. But, how realistic is that really? Working to get on the
At Avocet we are keen strategists that spend our days coming up with new, engaging, and out-of-the-box ways to help our clients maintain and increase
Today’s consumers are inundated round the clock with literally thousands of competing marketing messages from a multitude of channels and sources. According to a study
To describe the agency business as “fast paced” is a bit of a misnomer. Fast would be a slow day! Perhaps move-at-the-speed-of-light-no-day-is-ever-the-same-better-be-up-for-anything is more like
Marketing is an ever-changing, ever-evolving business. It’s fast, on-trend, and won’t be the same industry next year as it is today. Frankly, that’s one of
I’ve been in the marketing business for a long time. I’ve seen it change and grow, and then change and grow again. And, again. Frankly, that’s one
At its core, branding is about one thing: value proposition. Defining what that is isn’t as easy as it may seem. You have to ask
Let’s take a short survey. No pen or paper needed. Be honest. When you think of your brand, do you think about the way it’s
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