Key Takeaways: A Revolution in Your Ears: The Rise of Podcasts in Marketing Podcasts are no longer just a form of entertainment—they’ve become a cornerstone
By Andrea Kaufman Robbins, Avocet’s Senior Account Manager The days of A-list celebrities holding exclusive sway over brand endorsements are long gone. Who could afford
By Lisa Metzger, PR Director In a previous blog, we broke down the definitions for public relations and media relations, especially as they integrate into
If you’re reading this right now, you belong to the 60% of humans who use the internet. In the digital age — and with so
By Lisa Metzger, PR DirectorAvocet Communications Explaining what I do as PR director at Avocet Communications is sometimes complicated. What does “relating to the public”
50 of the Countries Top Entrepreneurs and CEOs Talk Strategy, Leadership, and How to Succeed in Today’s Business Climate DENVER (February 8, 2017) – Avocet
“You should go on Shark Tank,” This is something that many entrepreneurs hear regularly. But, how realistic is that really? Working to get on the
Public Relations History Play around Wikipedia and you can’t help but stumble onto some rather astonishing historical facts. Here’s one: A clay tablet found in
Public relations is an important part of any company’s integrated marketing plan. A good PR department cultivates and maintains the public image of your company,
An important part of any integrated marketing plan, media relations is built on relationships. While a company pays the public relations and marketing folks to
With the public relations and media nightmare hovering around the NFL due to some poor choices of its players, it really shows marketers the risks
1. Focus On Profit Margins Are you focused on selling products that return a high profit in dollars as opposed to profit percentages? There’s a
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