Category: Public Relations

Key Takeaways The Evolution Is Subtle—But Profound While many industries are being disrupted by loud innovations, PR is undergoing its own quiet revolution—one that’s redefining

Key Takeaways For well over a century – since the first publicity rep rep’ed the first celebrity or political hopeful – Public Relations has had

By Andrea Kaufman Robbins, Avocet’s Senior Account Manager The days of A-list celebrities holding exclusive sway over brand endorsements are long gone. Who could afford

By Lisa Metzger, PR Director In a previous blog, we broke down the definitions for public relations and media relations, especially as they integrate into

If you’re reading this right now, you belong to the 60% of humans who use the internet.  In the digital age — and with so

By Lisa Metzger, PR DirectorAvocet Communications Explaining what I do as PR director at Avocet Communications is sometimes complicated. What does “relating to the public”

Public Relations History Play around Wikipedia and you can’t help but stumble onto some rather astonishing historical facts. Here’s one: A clay tablet found in

Public relations is an important part of any company’s integrated marketing plan. A good PR department cultivates and maintains the public image of your company,