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Category: Public Relations

The Late Night Letterman List: Does Your Company Have One?

• The late night master’s trademark can be used a great corporate exercise on positioning and differentiating your business in the marketplace. • Developing your own list helps your company answer one of the most difficult business questions, “What are the top reasons someone would purchase my product or service?” We suggest you develop a […]

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Pinterest: Another Social Media Platform To Jump On?

• Pinterest, the image-based social media network, is riding a wave of popularity. Initially introduced as a platform for pinning fashion, food and travel images to a pin board, Pinterest, with its 95 percent female following, is now the darling of business-to-consumer and business-to-business companies trying to get in front of this most influential audience. […]

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What NOT To Do On Local Business Sites

Here is a great article from Search Engine Land that gives some great advice on how to approach building out local Web sites for our clients. One of the more interesting points is the use of Vanity Phone Numbers. Many mobile phones these days come without letters on individual buttons and make it very difficult for people […]

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Bing “Likes” Facebook

Here is a link to the new video produced by Bing that details the new Facebook social component to their current searches. This is a product also being offered for Google but Bing jumped the gun in getting the process rolled out. This new way of approaching Social Media and Search Engine Marketing by allowing your friends […]

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Counting only Video Views or Fans Isn’t the Only KPI for SMM

Recently, we came across a great article addressing how up to 94% of Social Media Marketers are looking at increases in Fans and Video Views as they primary Key-Performance-Indicator to campaign success. This was an interesting approach to dispelling this myth as fans and page views are truly not the only way to measure the success of […]

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July 60 Seconds

July 2010 – Special Summer Issue: Cracking The Marketing Code Estimated Reading Time: 60 Seconds 60 Second Articles: Crack The Marketing Code By Answering These 10 Critical Questions Look Who’s Talking — Not The Movie The 60 Second Close: Is It Time For “Retro” Marketing? Crack The Marketing Code By Answering These 10 Critical Questions […]

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June 60 Seconds

June 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles: Google TV: It Will Dramatically Change The Way You Advertise Facebook: We Have Met The Enemy And The Enemy Is … The 60 Second Close: The Landscape Is About To Change. Are You Ready? Google TV: It Will Dramatically Change The Way You Advertise […]

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May 60 Seconds

May 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles: Competitive Intelligence: With One Click, Follow Your Competitors Online Risky Business: Unleashing Innovation The 60 Second Close: How To Get An Injection Of Innovation 1. Competitive Intelligence: With One Click, Follow Your Competitors Online   We want to be the first to let you […]

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April 60 Second Impact

April 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles: There’s An App For That. Should Your Business Have One? How To Get Sales Leads From Twitter The 60 Second Close: One Quarter Down, Three More To Go 1. There’s An App For That. Should Your Business Have One?   A few years ago, […]

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March 60 Second Impact

March 2010 – Estimated Reading Time: 60 Seconds 60 Second Articles: How Important Is It To Be Listed On Google’s First Page? The Super Bowl Revisited: Do You Remember Any Of The Ads? The 60 Second Close: Putting The Package Together 1. How Important Is It To To Be Listed On Google’s First Page?   […]

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