Blog Archive

Category: Public Relations

US Digital Media Usage

Our friends at eMarketer just published a handy infographic dubbed US Digital Media Usage: A Snapshot of 2013.  Today, we are focusing on Facebook and Twitter – two entities that are ingrained in the daily lives of businesses and customers alike.  If you are still unsure if these marketing layers are right for your business, the following details should nudge […]

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Navigating the Digital Media Landscape – The Social Layer

We had the pleasure of recently attending the BOLO 2012 conference this year and as expected,   came away with some great insight into the ever-emerging trends of the Digital Marketing Landscape.  Here is one of our favorites: SOCIAL IS A LAYER that is deeply integrated into the fabric of our daily life, and it sits along […]

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Go for GREAT.

“Don’t be afraid to give up the good to go for the great.” John D. Rockefeller This quote is so relevant to many aspects of life, and of course business.  John D. Rockefeller didn’t settle for good enough, he strove for greatness, every day. As a marketing agency, we are constantly challenging clients to strive for […]

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Boast Worthy Business

We all know that profitable businesses are built on customers – without them there is no business.  So how do you attract loyal customers that like to ‘bring their friends with them’?  Simple….provide a product or service that is boast-worthy along with an easy way to share the love about your product or service. That’s […]

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Right Time. Right Place. Right Content.

Providing the right content at the right time in the right place is a critical component of a sound marketing strategy.  Curating and publishing content that is useful to your target customers is not a quick and easy process but it is definitely worth the time and effort.  Remember the three C’s when creating your […]

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Pinterest Power

Pinterest…it’s an image sharing service yet so much more and it could very well be the face of e-commerce.  If you are a brand that sells products or services to women between the ages of 25-54 then there is most likely a place for you on Pinterest.  Pinners like to buy….consider that the average order […]

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The Cluetrain Manifesto: Not Too Late To Get Onboard

• In 1999, The Cluetrain Manifesto documented what businesses would have to do to become successful in the new digital era. • With the Cluetrain’s 95 Theses, it’s easy to identify – 12 years later – which companies are onboard and which have derailed. • Here are 10 of those 95 key points. Determine if […]

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Google And Google Mobile: Two Separate Search Engines

• With recent reports stating that there will soon be more smartphones than people in the world, Google is rushing to refine its mobile search capabilities – and your business will want to be part of it. • Google will have two entirely different search engines. Its search index for mobile and its main one […]

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Courting The Customer

How do you get your message to stand out and resonate with your target audience?  Simple, by telling a story that captures attention.  Your customers, clients and and prospects are courted by a plethora of marketing messages every day, across multiple “screens”, whether it be TV, Mobile Phone, iPad or computer. Think about the brands […]

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Facebook For Advertising: The Best Strategy For The Best Results

• After its poor IPO showing and with a need to generate revenues that meet shareholder expectations, Facebook’s new challenge is persuading companies like yours, that its advertising model can be successful. • Since General Motors pulled its advertising budget from Facebook, claiming its ads had little impact on car purchases, many have questioned the […]

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