Savvy marketers are constantly challenged with creating engaging content that resonates with target audiences. Why is it so important? Because getting as many people as possible to engage with your content helps both with building brand awareness and brand affinity and it plays a big part in SEO and social strategies.
Here are a few best practices to consider:
1. Be Part of the Content Ecosystem
2. Follow a Schedule
3. Embrace Multiple Platforms
4. Engage & Participate
5. Share – Don’t Steal
Content Curation is best summed up by Ben Franklin… “Either write something worth reading or do something worth writing about”.