loader image

Counting only Video Views or Fans Isn’t the Only KPI for SMM

Recently, we came across a great article addressing how up to 94% of Social Media Marketers are looking at increases in Fans and Video Views as they primary Key-Performance-Indicator to campaign success. This was an interesting approach to dispelling this myth as fans and page views are truly not the only way to measure the success of your campaigns. We believe that ultimately driving that next step of engagement, or in-store/online purchase, is the primary goal of all online campaigns.

This can be incredibly difficult to measure and assign value to but as this media increases in top-of-mind for local and national advertisers, more tools will be built to measure this. Ultimately, integrating campaigns that drive on-site engagement and measurable results in store is the primary goal of all Social Media Marketing campaigns. Multiple touchpoints that drive coupon downloads, calls, and online purchases should be a focus of all SMM campaigns and building in initial strategy and systems to track this will be the way of the future.

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit

SIGN UP

Sign up today to receive the latest information on the Integrate and Ignite Podcast, Blogs, and eBooks.
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field