Brand
From Brand vs. Demand to Market Leadership
Key Takeaways For most of the last two decades, marketing strategy has been defined by a single, persistent tension: brand versus demand. Brand represented the
Key Takeaways For most of the last two decades, marketing strategy has been defined by a single, persistent tension: brand versus demand. Brand represented the
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Why This Conversation Matters More Than Ever I’ve watched marketing dashboards get more sophisticated…and marketing
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Mistake I See Over and Over Again Most leadership teams think they’re having a
By Lori Jones, President & CEO, Avocet Communications Key Takeaways In 2024 and 2025, we witnessed one of the fastest technology adoption cycles in modern
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Premium brands rarely have to say, “We hear you.” They prove it…through clarity, relevance, responsiveness,
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Here is something that I believe very strongly in: premium brands never say “trust us.”
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Moment I Realized AI Was No Longer the Advantage Earlier this year, I sat
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Day I Realized Differentiation Was Dying A few months ago, I sat across from
By Lori Jones, CEO, Avocet Communications Key Takeaways My Revelation For years, marketers (myself included) treated “brand” as what we say: a positioning line, a
Key Takeaways I’ll never forget sitting in a strategy session where a marketing team proudly shared their latest results deck. Slide after slide showcased their
Key Takeaways When I think about innovation, I think about noise. Every few months, everything connected to marketing seems to explode with a new buzzword
by Lori Jones, President & CEO, Avocet Communications Key Takeaways I’ve seen it happen again and again: a brand wins the customer, celebrates the sale,
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