Brand
The Cookie Crumbles: Why First-Party Data Is Now Your Brand’s Greatest Asset
By Lori Jones, President & CEO, Avocet Communications Key Takeaways: When the Cookie Crumbled If you’re still clinging to your third-party cookies, it’s time to
By Lori Jones, President & CEO, Avocet Communications Key Takeaways: When the Cookie Crumbled If you’re still clinging to your third-party cookies, it’s time to
Key Takeaways: The Creative Crisis: When Everything Looks the Same It happened on a Tuesday. I opened my inbox to review a client’s competitor audit,
Key Takeaways: The Aha Moment: It’s Not About Attention, It’s About Belief In the early days of marketing, we chased impressions. Then, we measured engagement.
Key Takeaways: When Strategy Meets Soul…and Falls Apart If I’ve learned one thing in my years leading Avocet, it’s this: your brand isn’t just what
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Power of Strategic Restraint I recently with a legacy brand wrestling with relevance. Their
By Lori Jones, President & CEO of Avocet Communications Key Takeaways: I remember when “short-form video” meant a 30-second TV spot. Fast-forward to today (pun
By Lori Jones, President & CEO of Avocet Communications Key Takeaways Looking Ahead: The Power of Narrative Foresight Successful brands aren’t just reacting to culture;
By Lori Jones, president and CEO, Avocet Communications Key Takeaways: The Difference Between What You Do and Why You Matter Years ago, I sat in
Key Takeaways: If I Could Step Back in Time… More than 12 years ago, I was sitting in a conference room, scribbling down notes as
Key Takeaways: From Employer to Brand Builder: The Talent Shift Here’s the reality: every candidate is a consumer. A customer of content, of culture, of
Key Takeaways The Myth of the Blank Canvas Here’s what I know to be true: more time, more budget, and more freedom don’t automatically equal
Key Takeaways: When Flops Fuel Fortune In the high-stakes world of branding, marketing mishaps are inevitable. But for some of the world’s most iconic companies,
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