Media Training Puts the “Relations” in Media Relations
An important part of any integrated marketing plan, media relations is built on relationships. While a company pays the public relations and marketing folks to
An important part of any integrated marketing plan, media relations is built on relationships. While a company pays the public relations and marketing folks to
Picture a chair in your mind. Now, imagine that all four legs of that chair are different lengths and different widths. That sounds like a
In today’s online world, the face of marketing is constantly changing. In order for businesses to stay competitive, it’s important that they stay up-to-date on
It’s no secret that social media is the one of the most effective tools for growing your business’s following, but that doesn’t mean it’s easily
SEO, or Search Engine Optimization, is a complex topic that can be difficult to understand, especially since it’s changing every day. The method of determining
If you’re a start-up, your entrepreneurial plate is full. It’s fun, it’s exhilarating, but it’s not easy to get a venture off the ground. The
Public Relations, specifically media relations – that sought after, extremely important third-party endorsement that comes from getting your business’ name in the media – is
One of the most important strategies to integrate into your communications strategy is PR and media relations. Paid advertising is an important and helpful way
As a small business, your success hinges on getting the word out and creating awareness about your company. Creating buzz through paid advertising is great.
No doubt, from the biggest business ventures to the smallest news clippings, it all begins with a well-crafted pitch. Story pitching is an important, yet
Perhaps one of the most time-intensive components of an integrated business marketing strategy is maintaining a quality blog. Given all other priorities, some may wonder
There is no shortage of marketing channels, online or off. But when you’re a small business owner with limited knowledge of the digital marketing industry,
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