Key Takeaways Something Strange Is Happening in the Market On paper, marketing has never looked stronger. Brands are louder than ever. Content calendars are full.
Key Takeaways For decades, marketing strategy has been treated as a plan. Defined annually. Approved early. Locked in with confidence. Optimized incrementally over time. That
Key Takeaways For most of the last two decades, marketing strategy has been defined by a single, persistent tension: brand versus demand. Brand represented the
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Why This Conversation Matters More Than Ever I’ve watched marketing dashboards get more sophisticated…and marketing
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Mistake I See Over and Over Again Most leadership teams think they’re having a
By Lori Jones, President & CEO, Avocet Communications Key Takeaways In 2024 and 2025, we witnessed one of the fastest technology adoption cycles in modern
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Premium brands rarely have to say, “We hear you.” They prove it…through clarity, relevance, responsiveness,
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Here is something that I believe very strongly in: premium brands never say “trust us.”
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Moment I Realized AI Was No Longer the Advantage Earlier this year, I sat
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Day I Realized Differentiation Was Dying A few months ago, I sat across from
By Lori Jones, CEO, Avocet Communications Key Takeaways My Revelation For years, marketers (myself included) treated “brand” as what we say: a positioning line, a
Key Takeaways I’ll never forget sitting in a strategy session where a marketing team proudly shared their latest results deck. Slide after slide showcased their
Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*