Brand Strategy
Reputation Velocity: How Fast Trust Is Built…and Lost
Key Takeaways: There was a time when reputation moved slowly. Brands were built over years. Crises unfolded over days. Narratives evolved gradually. That time is
Key Takeaways: There was a time when reputation moved slowly. Brands were built over years. Crises unfolded over days. Narratives evolved gradually. That time is
Key Takeaways: There was a time when marketing sat at the end of the table. It owned messaging. Managed campaigns. Oversaw brand and communications. Important
Key Takeaways: I’ve watched a quiet shift happen in boardrooms over the last few years. Executives are no longer asking, “Should I be visible?” They’re
Key Takeaways: I’ve sat in enough boardrooms to recognize the pattern. Revenue is steady. Not extraordinary, but stable. Brand perception is solid. Not iconic, but
Key Takeaways Strategy Isn’t Broken. The Environment Changed. Most leadership teams place a high value on strategy, and for good reason. I’ve spent decades sitting
Key Takeaways Visibility Is Everywhere. Momentum Is Not. By most traditional measures, brands are more visible than ever. They publish consistently. They show up across
Key Takeaways Something Subtle…and Costly…is Happening in Marketing On the surface, marketing looks disciplined. Budgets are carefully managed. Messages are tested and refined. Leadership visibility
Key Takeaways Something Strange Is Happening in the Market On paper, marketing has never looked stronger. Brands are louder than ever. Content calendars are full.
Key Takeaways For decades, marketing strategy has been treated as a plan. Defined annually. Approved early. Locked in with confidence. Optimized incrementally over time. That
Key Takeaways For most of the last two decades, marketing strategy has been defined by a single, persistent tension: brand versus demand. Brand represented the
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Why This Conversation Matters More Than Ever I’ve watched marketing dashboards get more sophisticated…and marketing
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Mistake I See Over and Over Again Most leadership teams think they’re having a
Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*