Artificial Intelligence
AI’s Second Act: Moving From Tools to True Transformation
By Lori Jones, President & CEO, Avocet Communications Key Takeaways In 2024 and 2025, we witnessed one of the fastest technology adoption cycles in modern
By Lori Jones, President & CEO, Avocet Communications Key Takeaways In 2024 and 2025, we witnessed one of the fastest technology adoption cycles in modern
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Premium brands rarely have to say, “We hear you.” They prove it…through clarity, relevance, responsiveness,
By Lori Jones, President & CEO, Avocet Communications Key Takeaways Here is something that I believe very strongly in: premium brands never say “trust us.”
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Moment I Realized AI Was No Longer the Advantage Earlier this year, I sat
By Lori Jones, President & CEO, Avocet Communications Key Takeaways The Day I Realized Differentiation Was Dying A few months ago, I sat across from
By Lori Jones, CEO, Avocet Communications Key Takeaways My Revelation For years, marketers (myself included) treated “brand” as what we say: a positioning line, a
Key Takeaways I’ll never forget sitting in a strategy session where a marketing team proudly shared their latest results deck. Slide after slide showcased their
Key Takeaways When I think about innovation, I think about noise. Every few months, everything connected to marketing seems to explode with a new buzzword
by Lori Jones, President & CEO, Avocet Communications Key Takeaways I’ve seen it happen again and again: a brand wins the customer, celebrates the sale,
Key Takeaways The Tyranny of More Business loves addition. More channels. More campaigns. More dashboards. More of everything. If activity is high, we convince ourselves
Key Takeaways The New Buyer Reality: Conversations Without a Trail There was a time when marketing visibility was everything, when the right dashboard could predict
By Lori Jones, President & CEO of Avocet Communications Key Takeaways Why Q4 Data Is Your Secret Forecasting Weapon Here’s the truth: not all quarters
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