Customer Research
Winning the Battle for Customer Mindshare
“Mindshare” is a concept that we refer to quite frequently at Avocet. Put simply, it means the strategic marketing approaches that attempt to make a
“Mindshare” is a concept that we refer to quite frequently at Avocet. Put simply, it means the strategic marketing approaches that attempt to make a
By Sam Gray, Digital Marketing Manager, Avocet Communications Facebook and Instagram’s parent company has unveiled a new social platform called Threads, aiming to compete with
The journey from Series A to a billion-dollar buyout begins with value planning and what we call the “Pick Two Methodology.” Choosing your value power
In our 40+ years of helping innovators, disruptors, and visionaries launch their businesses, we have learned something very simple, but very profound. We position our
By Lori JonesPresident/CEO of Avocet Communications In today’s competitive business landscape, understanding your customers’ needs and motivations is crucial to succeed. As someone with an
If you’re reading this right now, you belong to the 60% of humans who use the internet. In the digital age — and with so
Every year at Avocet, we choose one word designed to inspire and guide our team. In 2021 that word was curiosity. We choose it because
One of the most invigorating things about being in marketing is that it changes constantly. There is no one way — no cut-and-dry playbook we
By Lisa Metzger, PR DirectorAvocet Communications Explaining what I do as PR director at Avocet Communications is sometimes complicated. What does “relating to the public”
As marketers, we use social media to spread awareness, humanize our brands, boost sales, and so much more. Instagram and TikTok are two social networks
Google makes almost nine changes to search on average in one day, leading to thousands of improvements over the course of one year. Most of
Lead Boldly: Lessons Learned and Tips to Weather the Storm By Lori Jones, President & CEO of Avocet Communications Most of us have seen the
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