Marketing Leadership During Changing Times People have more marketing options than ever before. As a result, organizations must decide whether to develop an in-house team,
Points of Parity are the “must-haves” a brand must possess to be even considered in the marketplace. They are the table stakes, the givens that customers
But when it comes to effective marketing and to defining and elevating a brand’s identity, creativity is like oxygen. We need it to come up
Building a Brand When you think of the word, “brand,” some very big names come to mind. Nike, McDonalds, Disney, Ford, Microsoft, Coke, just to
Growing Brands and Working for the Common Good Anyone that knows me, knows how passionately I love my job and how devoted I am to
Blazing an entrepreneurial trail is not easy. Getting advice – as well as a healthy serving of encouragement and insight – from your peers is
It is a fiercely competitive world out there. Today’s customers are savvy, sophisticated, and have high expectations for the brands they love. And, as we
Here’s a sobering fact about our industry: as a general rule, people don’t trust brands. But, people DO trust other customers. A recent Nielson study showed that
If you’re a regular listener to Integrate & Ignite, you know that I am fascinated by people with vision, by entrepreneurs who take ideas and
For millennia, humankind has been telling stories. Every culture, throughout history, has been – and is still – defined by the stories that are told
We live in the Digital Age. Nothing new there. You can get most anything and DO most everything – including running a business – from
Here are two irrefutable facts: one, marketing strategies, and the technology we use to implement them, are evolving constantly, and two, keeping up with these
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