Category: Marketing Strategy

Key Takeaways For years, I’ve heard a phrase that always gives me pause: “We serve everyone.” It usually appears early in a conversation about marketing

Key Takeaways: There was a time when marketing sat at the end of the table. It owned messaging. Managed campaigns. Oversaw brand and communications. Important

Key Takeaways: I’ve sat in enough boardrooms to recognize the pattern. Revenue is steady. Not extraordinary, but stable. Brand perception is solid. Not iconic, but

Key Takeaways Strategy Isn’t Broken. The Environment Changed. Most leadership teams place a high value on strategy, and for good reason. I’ve spent decades sitting